Binevi builds and extends Shopify and Shopify Plus stores for brands and retailers in Dubai, Abu Dhabi and across the UAE: custom features, integrations, real speed and analytics that match your revenue, on a store your team can still run. Our team works with yours from Canada.
theme · checkout · apps
The people who design, build and support your store.
Shopify since 2021 · building for the web since 2018
Meet the teamA UAE brand competes on experience, so the decisions that matter most sit under the surface: payments, invoicing, measurement and speed.
Payments
Unlike Saudi Arabia, Kuwait and Qatar, the UAE has Shopify Payments: for UAE-based stores on the Advanced and Plus plans, for online sales. On other plans a third-party provider is connected instead. Some Shopify features depend on Shopify Payments, such as saved cards for B2B company buyers, so the plan and the gateway are decided together.
Tax
The UAE has charged VAT at 5% since January 2018. E-invoicing for business-to-business and business-to-government transactions follows a published timeline: a pilot from July 2026, then required from January 2027 for businesses with revenue of AED 50 million or more, and from July 2027 for other businesses. If you sell to businesses through Shopify, those orders have to reach your accounting system or e-invoicing provider with complete buyer and tax data, which we plan into the build.
Measurement
When GA4, ad platforms and Shopify disagree, marketing decisions rest on the wrong numbers. We set up tracking through Shopify's customer events, add server-side tagging where it earns its place, and reconcile orders and revenue with Shopify's own reports. The UAE's federal data protection law, Federal Decree-Law No. 45 of 2021, has applied since January 2022, so consent and privacy settings are reviewed with your legal adviser before tracking goes live.
Performance
A lab score from a single test says little about what customers on phones experience. We measure Core Web Vitals from real visits, trace slow pages to the images, scripts and apps behind them, and fix causes rather than chasing a number.
Region
Shopify Markets, on every plan, organises one store by country, with its own prices, currencies and domains where your payment setup supports them. Shopify Managed Markets, which would act as merchant of record, is not available to Gulf-based merchants, so duties, returns and delivery promises for each country are designed with your logistics partner.
Engineering first: the work that makes an existing store faster, better measured and able to do more, and the migrations that move a store onto Shopify properly.
Custom theme sections, apps and Shopify Functions for the features a template or an off-the-shelf app cannot deliver.
Shopify Theme Development servicePlus where it earns its cost: checkout customisation, Shopify Functions, B2B, automation and expansion stores, planned around how your operation actually runs.
Shopify Experts serviceFrom Magento, WooCommerce or a custom platform, with products, customers, orders and URLs moved on a plan and redirects in place.
Migrate to Shopify serviceERP, PIM, warehouse, CRM and payment connections, through proven apps where they exist and custom middleware where they do not.
Shopify App Development serviceReal speed improvements to images, scripts and apps, measured on your store and your customers’ devices.
Shopify Speed Optimization serviceGA4, pixels and customer events configured so orders, revenue and campaigns reconcile with what Shopify reports.
Read the 2026–27 Shopify deadlines checklistProduct pages, navigation and checkout improved against evidence from your own analytics, not a generic checklist.
Read the product page conversion guideMarkets for the other GCC countries, with their own prices and currencies, run from your UAE store.
Shopify Experts serviceOur case studies are from Canadian clients. They are here as evidence of method: how we structure a store, build what it needs and connect it to other systems.
A full rebuild of a Canadian stationery distributor’s store: a new identity, collections by category and brand, a complete wholesale journey, and three languages.
A complete rebuild with a new identity, navigation by category and by brand, and three languages: the structural work a growing brand needs before adding features.
View the case study
The full Shopify development cycle for a K-beauty brand: a custom theme, guided shopping tools and a loyalty experience.
A custom theme with guided shopping tools and a loyalty experience: brand-led design, engineered rather than assembled from apps.
View the case study
A custom booking platform with a bespoke admin panel, live availability and calendar sync across Airbnb, VRBO and Booking.com.
Custom software with live availability and calendar sync across Airbnb, VRBO and Booking.com: the engineering behind integrations that have to stay correct.
View the case study
What our clients say
3
Clutch reviews
5.0
Average rating
★★★★★
“Their Shopify expertise, attention to detail, and proactive approach really set them apart.”
★★★★★
“They are extremely reliable, consistently delivering high-quality work.”
★★★★★
“They combined strong technical expertise with clear communication, attention to detail, and a very supportive approach.”
Our published starting prices, shown in UAE dirhams. Projects with several markets or systems are scoped after a discovery review.
Fixed scope
A new store, a redesign or a rebuild, delivered to an agreed scope.
from AED 21,000
Monthly plan
A retained team working to a rolling plan, with agreed hours each month.
from AED 4,200 a month
Flexible
Hours to use on one project or several smaller ones.
from AED 5,900
Converted from our Canadian-dollar prices using the Bank of Canada USD/CAD rate of September 21, 2026, and the Central Bank of the UAE fixed rate of AED 3.6725 per US dollar. Your written quote confirms the final amount. See what each package includes (prices there are in Canadian dollars).
Our team works from Markham, Ontario. Toronto mornings are UAE afternoons, so reviews and demos happen on calls in that overlap, and progress is shared in writing between calls.
We review your store, systems, data and goals, and agree in writing what the project must achieve before anything is designed.
Store structure, markets, integrations and data flows are mapped and signed off, so design and development build on decisions rather than assumptions.
The templates that carry your revenue are designed in Figma for desktop and mobile, and approved before development begins.
Theme, apps and integrations are developed on a staging copy of your store, which you review as the work progresses.
Data migration, redirects and quality checks come before a monitored go-live, planned around your trading calendar.
After launch, the same team continues on an ongoing plan: improvements, new features and support.
Toronto · Eastern Time
08:00–10:00
Dubai · UTC+4
16:00–18:00
The UAE federal government works Monday to Friday, with a shorter Friday. Standing calls sit on Monday to Thursday, which suits both calendars.
We would rather tell you now than halfway through a project. This is where we are, and are not, the right partner.
Yes, for stores based in the UAE on the Advanced and Plus plans, for online sales. On other plans a third-party payment provider is connected instead, and some features, such as saved cards for B2B buyers, are only available with Shopify Payments.
If you sell to other businesses, yes. E-invoicing covers business-to-business and business-to-government transactions: from January 2027 for businesses with revenue of AED 50 million or more, and from July 2027 for others. Those orders need to reach your accounting system or e-invoicing provider with complete data, which we plan as part of the build.
Yes. We can take on the engineering, such as custom features, integrations or performance work, while your team or agency keeps design and marketing, with every change reviewed on a staging copy before it goes live.
No. Binevi is based in Markham, Ontario, Canada, and works with UAE businesses remotely, with calls in the afternoon overlap and written updates between them.
Tell us about your store, what it has to do next and what is holding it back.
Prefer to talk first? Book a 30-minute call.
Selling in more than one of these markets? The regional page covers the decisions that span countries.
Background on the decisions behind a serious Shopify project.
DevelopmentAn actionable approach to Shopify Core Web Vitals, image loading, app scripts and performance measurement.
Read the article
DevelopmentA practical architecture guide for Shopify ERP, PIM, CRM, fulfilment, subscription, analytics and custom app integrations.
Read the article
DevelopmentA dated checklist of Shopify changes from Scripts and checkout upgrades to script tags, shipping in Markets, customer accounts, API versions and Shopify Tax.
Read the article
