Soralady
Leading the full Shopify development cycle, integrating with a custom fulfillment center, and a seamless shopping experience optimized for growth.
View the case study
Custom Theme Development for Shopify
Combine stunning design and seamless functionality to sell more products at a premium.
Our customers love to work with us 
5.0★★★★★
Reviews
Reviews- Get a custom store starting from scratch
- Get a customized store starting from a pre-made theme
- Get ongoing tweaks to your existing store
Let’s launch and grow your Shopify store together
No Strings Attached NDA
How does Binevi’s Custom Theme Development help you?
Custom Shopify themes require more time and resources than off-the-shelf themes, but they’re the right move for established e-commerce brands ready to stand out. If your goal is to create a store that feels premium, performs better, and converts more - custom is the way to go.
Book a free callBoost Conversions with Better Shopping Experiences
Investing in advanced UI/UX and custom theme development directly impacts your bottom line.
You can control how and where upsells, cross-sells, and promotions are shown — creating seamless flows
that help visitors spend more with confidence.
Branding That Actually Sticks
A custom Shopify theme helps you show what’s truly unique about your brand. From visual identity
to how your products are presented. It makes your store feel more premium and unforgettable from the very first visit.
Built-In Power, Flexibility, and Speed
Pre-made themes limit what your store can do. Custom development lets you build advanced functionality,
integrate tools you actually use, and avoid third-party apps that slow you down. It’s faster, more scalable, and future-proof.
Custom theme or customized theme: how to choose
Whether you are launching a new Shopify store or rebuilding one you already run, the first decision is the foundation: a licensed theme customized to your brand, or a theme designed and built for your store. Here is how we help you choose, what the work includes and what shapes the price.
A good fit if
- You are launching a Shopify store that should look and work like your brand, not like a template.
- You have outgrown your current theme and need custom templates, sections or integrations it cannot support.
- Your team wants to edit pages and content in the Shopify admin after launch, without a developer.
Probably not the best fit if
- You need to be live in a few days and a theme as it comes is good enough: a theme setup will serve you better than a custom build.
- You need a handful of fixes or tweaks to an existing store: a block of hours is usually better value than a build package.
The two foundations, side by side
| Aspect | Customized licensed theme | Custom theme |
|---|---|---|
| Starting point | A proven Shopify theme, then customized in detail to your brand | Templates and sections designed and built for your store |
| Best when | Budget and speed to market matter most and the theme structure fits your products | Your brand, product range or buying journey needs layouts a theme cannot give you |
| Trade-offs | Less time and cost; you work within the theme structure and its updates | More design and development time; full control of every template and section |
| Package | Starter, from CAD 8,000 | Advanced, from CAD 18,000, for custom theme, headless and high-complexity builds |
Lite, from CAD 14,000, sits between the two: a store shaped around your business data, for growing brands upgrading or migrating.
New build or redesign of an existing store
New build
We start with discovery. Your products, customers and goals shape the site map, templates and sections before design begins, and you receive a scope of work and timeline.
Redesign or extension
We audit what you already run, including products, content, apps, integrations and URLs, and agree what stays, what is rebuilt and what is retired. Where URLs change, we set up redirects.
What the work includes
- Discovery, then a written scope of work with a timeline
- UX and UI design in Figma, with up to two rounds of revisions
- A style guide covering typography, spacing, colours and UI components
- Templates and sections your team can edit in the Shopify admin
- Responsive layouts across phone, tablet and desktop
- App and integration setup, including analytics and marketing tracking (GA4, Meta, Klaviyo, TikTok)
- QA across devices, then launch setup for domains and apps
- Guidance on running and editing your store after launch, and a post-launch support period
What shapes price and timing
- A customized licensed theme or a fully custom one
- How many unique templates and sections the store needs
- Integrations and apps, such as subscriptions, loyalty and reviews
- How much content and how many products move across, and from where
- Languages and markets, if you sell in more than one
- How quickly content, brand assets and feedback come back to us
Published prices are starting points; your price is set once the scope is agreed. See Shopify design and build pricing.
Delivered examples
- Shopify
A K-beauty storefront designed and built end to end on a fully custom theme, with guided shopping tools and a loyalty experience.DevelopmentDesignAds & Analytics 
Shopify
A bilingual wholesale channel added to a live retail store: custom sections the team edits in the admin, an inquiry page on Shopify’s native form, and catalogue and Faire ordering paths.Wholesale ChannelCustom SectionsEN / FR Localization
Questions buyers ask
Do you build on an existing theme or from scratch?
Both. Our Starter package customizes a licensed Shopify theme in detail; when a theme cannot give you the layouts or features you need, we design and build a custom theme. We recommend one or the other after discovery, and explain the trade-offs before you commit.
Can my team edit the store after launch?
Yes. We build templates and sections your team can change in the Shopify admin, and every package includes guidance on running your store after launch.
What happens to my products, content and apps in a redesign?
We audit them before design starts and agree what is kept, rebuilt or retired. Integrations and apps are set up on the new store, and where a URL changes we set up a redirect so existing links keep working.
What does a custom Shopify build cost?
Shopify design and build packages start at CAD 8,000 (Starter), CAD 14,000 (Lite) and CAD 18,000 (Advanced). Those are starting points: the final price is set once the scope is agreed. The pricing page lists what each package includes.
What happens after launch?
Every build package includes a post-launch support period. After that, ongoing support plans and blocks of hours are available if you want us to keep improving the store.
Our work
50+
Completed projects
2.5X
Average client revenue lift in 2024
Little Magpie
A bilingual wholesale channel built inside a live Shopify retail store, opening a new B2B sales route without disrupting the shopping experience.
View the case studyDream Cottage Crew
A custom Next.js booking platform for a luxury Ontario cottage collection — bespoke admin panel, live availability, and calendar sync across Airbnb, VRBO and Booking.com.
View the case study
The Core Features of Binevi’s Shopify Theme Development
We push the boundaries of Shopify through code. Any feature you like, we can build in an efficient, elegant, and reliable way.
01Sell More by Showcasing Better
Whether you're selling a single product or hundreds, we optimize your store’s layout, filters, navigation, and search functionality to match your audience’s expectations. Our features aren’t just functional — they’re built for performance, tailored for your demographic, and tested to increase conversions and trust.
02Responsive Design That Converts Everywhere
Your customers shop across devices — your theme should meet them there. We build custom Shopify themes that work perfectly on mobile, tablet, and desktop. Accessibility and mobile-first design aren’t optional — they’re built in. With better SEO, smoother UX, and consistent performance, you'll boost conversions across the board.
03Themes Built to Scale With You
We code with tomorrow in mind. Our themes are modular, clean, and scalable — so your store remains fast and functional as your product catalog, traffic, and sales grow. Every component is reusable and optimized for performance, allowing faster feature development and easier maintenance as your brand expands.
04Smarter Third-Party App Integrations
Shopify apps can enhance your store, but poorly implemented integrations can create bugs or slow things down. We handle app setup and custom integration the right way. Our team ensures clean connections with third-party tools — or even builds custom apps when needed — for a smooth and powerful experience across your entire tech stack.
05Tailored Customization with Shopify’s Native Tools
We use Shopify’s native Liquid framework to build highly customized solutions quickly and efficiently — while avoiding unnecessary complexity. Whether we start from a blank slate or enhance an existing theme, we deliver secure, fast, and high-performing results that align with your exact business needs.
Our Custom Theme Development Process for Shopify
Discovery & Strategic Planning
Every great Shopify store starts with a deep understanding of your business. We take the time to learn about your products, your brand values, and your customers' expectations.
We conduct independent research into your niche and top-performing competitors to uncover key trends, conversion strategies, and best practices.
On the development side, we help you prioritize features based on ROI — comparing the value of third-party apps vs. custom-built solutions.
For design, we kick things off with collaborative workshops to align on goals and gather input. Your vision stays front and center from day one.
Conversion-Driven Design & Prototyping
Already have a design? We’ll bring it to life. Starting from scratch? No problem. We use behavioral insights from tools like GA4 and Hotjar to inform every decision.
As certified Shopify Experts, our design approach is built to maximize engagement, trust, and conversions at every step of the customer journey.
We create a full interactive prototype of your store — complete with real features and flows — so you can visualize the experience before development begins.
This step saves time, reduces rework, and ensures that what we build aligns perfectly with your vision and business goals.
Development, Testing & Launch
With the prototype approved, we move into full development — coding your custom Shopify theme with performance, scalability, and flexibility in mind.
We implement all necessary integrations, build custom components, and fine-tune your store to match your exact business requirements.
Every detail is tested rigorously for speed, responsiveness, and compatibility across devices. We also provide full post-launch support to ensure a smooth transition.
Using your feedback, we iterate and polish the experience until you're 100% happy — and your store is ready to scale.
Transparent pricing for a full-service Shopify team
Confidently build and grow your ecommerce business with a trusted team that comes at a fixed, predictable price
All prices are in CAD
All plans include
Benefits
- Dedicated hours per month
- Priority urgent support
- Proven strategy to grow your KPIs
- America, Europe & Middle East Timezones covered
- Integration with your marketing team
- Cancel anytime
Senior team at your disposal
- Dedicated project manager
- Technical Shopify developer
- UX design specialist
- Growth expert
Always stay updated
- Same-day response time
- We join your Slack, Teams & more
- Sync/update calls
Starter
Brands wanting to work on an entry level dev/growth basis.
What can you achieve:
- One medium project or many small projects per month
- Ongoing support
22 hrs/month
from $1,600 /mo
Popular Get Started
Pro
Great for growing brands that need ongoing development, design & optimization work.
What can you achieve:
- Two-three medium sized projects per month
- Reliable technical & design support
40 hrs/month
from $2,600 /mo
Premium
Ideal for established brands that need ongoing development, design work.
What can you achieve:
- Many large, medium and small projects each month
- Ultra reliable technical & design support
70 hrs/month
from $4,000 /mo
Trusted by 50+ brands
"They are extremely reliable, consistently delivering high-quality work."
Dr. Dimitar VARIYSKI, DC, B.Sc.Kin
Founder, Ground Up Chiropractic
★★★★★
Quick-to-market, yet stunning and converting
Starter
Ideal for starting & small ecom brands, wanting a conversion and budget-friendly store.
from $8,000
What you get:
- Uniquely customized store with a theme
- Store experience tailored to your brand
- Laser-fast Shopify store speed
- 6 months warranty
You benefit by:
- Quick to market solution
- Optimized store conversion
- Increase average order value
- Unique look and feel to impress customers and partners
Sophisticated and overperforming
Lite
Ideal for growing brands that want to upgrade their store or migrate from another platform.
from $14,000
What you get:
- Custom store based on your business’ data
- Optimized for conversion
- Laser-fast performance
- 6 months support
You benefit by:
- Advanced store and functionalities integration
- Highly optimized store for conversions
- Higher average order value
- Unique look and feel to impress customers and partners
Headless. Custom theme & high complexity projects
Advanced
Ideal for established brands that need a highly custom solution.
from $18,000
What you get:
- Store experience tailored to your brand
- Optimized for conversion
- Laser-fast performance
- 6 months support
You benefit by:
- Higher customer lifetime value
- Increased conversion rate
- Higher average order value
- Quick market solution
Included in every plan:
- Style guide included
- Figma design with up to 2 revisions
- Shopify store setup
- Analytics, tracking and Shopify apps setup
- Guidance on how to make the most of your store
All plans include
You benefit by
- Europe & America timezones covered
- No contracts, pause or cancel anytime
What's included
- Complete onboarding
- We join your slack
What you get
- Data-driven, proactive suggestions
- Supercharged Shopify Development
30 hours
Ideal for one medium sized or multiple smaller projects
- Hours never expire
- Use hours for one or multiple projects
from $2,250
Get Started60 hours
Brands wanting to work on an entry level dev/growth basis.
- Hours never expire
- Use hours for one or multiple projects
from $4,200
Get StartedTrusted by 50+ brands
"They are extremely reliable, consistently delivering high-quality work."
Dr. Dimitar VARIYSKI, DC, B.Sc.Kin
Founder, Ground Up Chiropractic
★★★★★Further reading
Background on this work, written for the decisions buyers make before a project starts.
DevelopmentShopify accessibility in Ontario: the AODA, WCAG and your 2026 report
Who must meet WCAG 2.0 AA under Ontario’s AODA, the December 31, 2026 report, how to test a Shopify theme and apps, and what the EU rules add.
Read the article
StrategyShopify redesign or rebuild: which does your store need?
The practical decision framework for improving your store without buying more development than the business needs.
4 min read Read the article 
StrategyShopify website cost in Canada: how to budget the whole project
A clear framework for Shopify project budgets, using Binevi’s published CAD starting prices and the scope behind them.
5 min read Read the article What our clients say
3
Clutch reviews
5.0
Average rating
★★★★★
“Their Shopify expertise, attention to detail, and proactive approach really set them apart.”
★★★★★
“They are extremely reliable, consistently delivering high-quality work.”
★★★★★
“They combined strong technical expertise with clear communication, attention to detail, and a very supportive approach.”