Context
A close partnership between Soralady and Binevi since 2025.
Thanks to a hands-on relationship with Aung Kaung and the Soralady team, we’ve been able to design and build the entire storefront from the ground up — hundreds of products across dozens of brands, without ever feeling cluttered — and keep shipping improvements as the catalogue and the brand grow.
- Custom Shopify theme design & development
- Guided “Build Your Skin Routine” quiz
- Advanced collection filtering & category navigation
- Reviews, wishlist & loyalty rewards integrations
- Curated brand & seasonal gift-guide pages
- Performance & mobile-first optimization
A Custom Shopify Storefront, Built to Convert
Soralady needed more than a template. With hundreds of products across dozens of K-beauty brands, the store had to stay effortless to browse while feeling premium at every touchpoint.
We built a fully custom theme — from the navigation and collection pages to product detail, cart, and account flows — designed around how beauty shoppers actually discover and buy.
Discovery is powered by rich filtering, category pills, and curated landing pages for brands, new arrivals, and seasonal gift guides, so the right product is always a click away.
Every detail — fast image loading, a frictionless cart, and a clean mobile layout — was tuned to turn browsers into buyers.
Guided Shopping That Builds the Cart
K-beauty can feel overwhelming — dozens of steps and hundreds of products. So we built a guided Skin Routine experience that turns confusion into a curated cart.
Shoppers answer a few quick questions about their skin and goals, and Soralady assembles a step-by-step routine with a plain-English reason for every product — then adds the whole set to the cart in one tap.
It’s merchandising and education in one: a higher average order value for the brand, and a genuinely helpful experience for the customer.
A Loyalty Loop That Brings Shoppers Back
Beauty is a repeat-purchase category, so retention was built in from day one.
We integrated a rewards program, wishlists, and product reviews directly into the theme — points on every order, saved favourites, and social proof placed exactly where it drives decisions.
The result is a store that doesn’t just win the first sale, but earns the second and third.
Priority Support
Launch was the starting line, not the finish. We stay close to Soralady — shipping new functionality, importing and normalizing every product drop, and making sure the store gets faster and better as it grows.
From seasonal campaigns and gift guides to speed and conversion work, we handle the technology so the team can focus on curating great beauty.
In partners we trust
Shopify
Judge.me
Swym
BON Loyalty
What our client said
"Binevi turned our vision into a store we’re genuinely proud of. It looks premium, it’s effortless to run, and our customers love how easy it is to shop."
Aung Kaung, Founder of Soralady
Our value added
From first sketch to launch, we designed and built Soralady on Shopify to bring the very best of K-beauty to shoppers all over the world.
Hundreds of products
Curated across dozens of K-beauty brands
Custom theme
Designed & built from the ground up on Shopify
Guided routines
Quiz-driven carts that lift average order value
Loyalty built-in
Rewards, wishlists & reviews to drive repeat sales
Mobile-first
Fast, frictionless shopping on every device
Ongoing partnership
Continuous feature & catalogue growth
