Soralady
Leading the full Shopify development cycle, integrating with a custom fulfillment center, and a seamless shopping experience optimized for growth.
View the case study
Sell more with conversion-focused design tailored to your brand and audience.
Our design process weaves your brand’s story into every part of the customer journey - creating an experience that’s not just beautiful, but built to sell. We help you craft a storefront that feels premium, persuasive, and uniquely yours.
Book a free callA redesign is worth doing when the store holds the brand or the business back: hard to navigate, awkward on a phone, slow for your team to update, or simply out of step with the products it sells. Here is who this work suits, what it covers and how it is scoped.
Redesign within your current theme
When the theme and structure still serve you, we redesign the templates and sections inside them, which keeps cost and disruption down.
Design and rebuild
When the theme or the structure is the problem, we design the store and our development team builds it, on a customized licensed theme or a custom one.
Published prices are starting points; your price is set once the scope is agreed. See Shopify design and build pricing.
Shopify
Design and build end to end for a K-beauty brand: a custom theme, guided shopping tools and a loyalty experience.DevelopmentDesignAds & Analytics
Shopify
Wholesale pages designed for a live retail store in English and French, with the brand type scoped to the wholesale experience so the shop stays untouched.Wholesale ChannelCustom SectionsEN / FR LocalizationIt depends on how many templates are in scope, how much content and photography is ready, and how quickly feedback comes back. You receive a scope of work with a timeline after discovery, before design starts.
Yes. Design packages include Figma designs with up to two rounds of revisions, plus a style guide for typography, spacing, colours and components.
Often, yes. If your theme structure still fits your products, we redesign within it. If it is what is holding the store back, we will explain why a rebuild is the better investment before you decide.
Changing URLs, navigation or content can affect search visibility, so we keep existing product and collection URLs wherever we can and set up redirects for any that change.
Shopify design and build packages start at CAD 8,000 (Starter), CAD 14,000 (Lite) and CAD 18,000 (Advanced). These are starting points; the final price is set once the scope is agreed.
Our work
50+
Completed projects
2.5X
Average client revenue lift in 2024
Leading the full Shopify development cycle, integrating with a custom fulfillment center, and a seamless shopping experience optimized for growth.
View the case study
A bilingual wholesale channel built inside a live Shopify retail store, opening a new B2B sales route without disrupting the shopping experience.
View the case study
A custom Next.js booking platform for a luxury Ontario cottage collection — bespoke admin panel, live availability, and calendar sync across Airbnb, VRBO and Booking.com.
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Taking full care of your Shopify design has multiple caveats that require the attention of our dedicated specialists.

We design with purpose. That means understanding your brand, your products, and your audience first. Our team reviews customer data, website behavior, and heatmaps to craft a design strategy that highlights your unique strengths and drives real results.

We dive into your existing store, audit for design inconsistencies, and identify technical issues that impact the customer journey. We also benchmark your top competitors to find opportunities to stand out, so you can offer something better, faster, or more refined.

Our experience with 10+ Shopify migrations gives us the edge in handling complex setups, third-party tools, and app integrations. We ensure all of your product, order, and customer data stays intact — while creating a design that fully leverages Shopify’s ecosystem.

We rigorously test your design across mobile, tablet, and desktop to ensure flawless performance and consistency. With more than half of users shopping on their phones, responsive design isn’t a bonus — it’s a necessity for conversion and trust.

From bug fixes to UX improvements, we’re here long after your design goes live. Whether it’s a broken discount code, a layout glitch, or something affecting conversion — we jump in quickly to keep your store smooth and successful.
We start by understanding your brand's story, your product lineup, and the specific audience you're targeting.
Our team takes a strategic look at your business as a whole—gathering insights from your team and reviewing any existing data such as customer demographics, heatmaps, website analytics, and recordings if available.
This phase helps us shape a focused, impactful plan that aligns with your business goals and maximizes your store’s revenue potential.
Next, we perform independent research to identify your competitors’ strengths and your biggest opportunities.
We audit your current website design, highlight technical flaws or friction points, and analyze the performance of industry leaders to see what works—and how you can do it better.
This is where we uncover design and UX bottlenecks that, when addressed, often lead to significant gains in revenue and user satisfaction.
We bring your vision to life in Figma by crafting a fully interactive prototype that includes every page, section, and UI element—ready for your review and feedback.
You're part of the process as we apply the finishing touches, fine-tune key elements, and ensure the designs align with your expectations and your brand.
Once finalized, we deliver developer-ready files with detailed documentation and ensure every component is prepared for pixel-perfect implementation and testing before launch.
Confidently build and grow your ecommerce business with a trusted team that comes at a fixed, predictable price
All prices are in CAD
Brands wanting to work on an entry level dev/growth basis.
What can you achieve:
22 hrs/month
from $1,600 /mo
Great for growing brands that need ongoing development, design & optimization work.
What can you achieve:
40 hrs/month
from $2,600 /mo
Ideal for established brands that need ongoing development, design work.
What can you achieve:
70 hrs/month
from $4,000 /mo
"They are extremely reliable, consistently delivering high-quality work."
Dr. Dimitar VARIYSKI, DC, B.Sc.Kin
Founder, Ground Up Chiropractic
★★★★★





Quick-to-market, yet stunning and converting
Ideal for starting & small ecom brands, wanting a conversion and budget-friendly store.
from $8,000
What you get:
You benefit by:

Sophisticated and overperforming
Ideal for growing brands that want to upgrade their store or migrate from another platform.
from $14,000
What you get:
You benefit by:

Headless. Custom theme & high complexity projects
Ideal for established brands that need a highly custom solution.
from $18,000
What you get:
You benefit by:
Included in every plan:
Ideal for one medium sized or multiple smaller projects
from $2,250
Get StartedBrands wanting to work on an entry level dev/growth basis.
from $4,200
Get Started"They are extremely reliable, consistently delivering high-quality work."
Dr. Dimitar VARIYSKI, DC, B.Sc.Kin
Founder, Ground Up Chiropractic
★★★★★




Background on this work, written for the decisions buyers make before a project starts.
StrategyThe practical decision framework for improving your store without buying more development than the business needs.
Read the article
GrowthAn in-depth framework for product information, imagery, variant selection, mobile usability and meaningful conversion tests.
Read the article
SEO & AICreate collection pages with clear search intent, useful buying guidance, discoverable products and controlled filter URLs.
Read the articleWhat our clients say
3
Clutch reviews
5.0
Average rating
★★★★★
“Their Shopify expertise, attention to detail, and proactive approach really set them apart.”
★★★★★
“They are extremely reliable, consistently delivering high-quality work.”
★★★★★
“They combined strong technical expertise with clear communication, attention to detail, and a very supportive approach.”