Binevi designs and builds Shopify stores for German brands and retailers: a checkout and legal pages built to German consumer law, order data ready for e-invoicing, migrations from Shopware, Magento or WooCommerce, and storefronts in German and English. Our team works with yours from Canada, six hours behind Berlin.
German · English storefronts
The people who design, build and support your store.
Shopify since 2021 · building for the web since 2018
Meet the teamGerman consumer law, invoicing rules and buying habits shape a store more than its design does. These are the decisions to settle first.
Checkout
German law asks a lot of an online shop. The final order button must say that the order carries an obligation to pay, as "zahlungspflichtig bestellen" does. Consumers have a 14-day right of withdrawal, and since June 2026 shops must offer a withdrawal button that is always available. Every commercial website also needs a legal notice (Impressum). We build the checkout wording, the withdrawal button and the legal pages into the store; your legal adviser supplies the texts.
Payments
Shopify Payments is available to stores based in Germany, with cards, Apple Pay, Google Pay, Shop Pay and Klarna, and PayPal is added as its own integration. SEPA Direct Debit is not offered through Shopify Payments, Sofort is no longer offered and giropay has closed, so if your customers expect to pay by bank, the set-up has to cover it. We settle the mix before the build.
Tax
Germany charges VAT at 19%, with a reduced 7% rate for some goods. Between businesses established in Germany, every business has had to be able to receive structured e-invoices (XRechnung or ZUGFeRD) since January 2025, and issuing them becomes mandatory from January 2027, or January 2028 for businesses with turnover of EUR 800,000 or less. Sales to consumers are not covered. If you sell to German businesses, the store has to hand complete order data to your ERP or e-invoicing provider.
Language
Shopify Markets can run a German storefront and an English one from a single store, with their own domains or folders. We build the structure and keep every template translatable; your team or translator supplies the German copy. Little Magpie, one of our Canadian clients, runs its store in three languages.
Migration
We map what moves automatically, what needs scripting and what is rebuilt: products, customers, orders, content and URLs. WooCommerce has a Shopify import route; Magento's built-in export leaves out orders. Redirects go in before launch so search rankings survive the move.
Launch
Since August 2026 the EU Packaging Regulation and Germany's new packaging law (VerpackDG) apply. Sellers still register in the LUCID packaging register before putting packaged goods on the market, and a seller without a German establishment that ships straight to German consumers must first appoint an authorised representative in Germany. It sits outside the store build, so it goes on the launch checklist.
A store that is correct first and fast second, then improved on a steady plan.
From Shopware, Magento or WooCommerce, with products, customers, orders and URLs moved on a plan and redirects in place.
Migrate to Shopify serviceBrand-led design in Figma, approved before development, and a theme your team can edit without calling a developer.
Shopify Design serviceERP, warehouse and e-invoicing connections, so orders, stock and invoices stay consistent from checkout to your accounts.
Shopify App Development serviceGerman and English storefronts, and other EU markets when you are ready, run from one store.
Shopify Experts servicePlus where it earns its cost: checkout customisation, Shopify Functions, B2B, automation and expansion stores, planned around how your operation actually runs.
Shopify Experts serviceReal speed improvements to images, scripts and apps, measured on your store and your customers’ devices.
Shopify Speed Optimization serviceGA4 and pixels set up behind consent, so the numbers you see are the ones you are allowed to collect.
Read the 2026–27 Shopify deadlines checklistA retained team that knows your store, working to a rolling plan with agreed hours each month.
Maintenance and Support serviceOur case studies are from Canadian clients. They show the work a German store needs most: a multilingual structure, a considered brand store and integrations that stay correct.
A full rebuild of a Canadian stationery distributor’s store: a new identity, collections by category and brand, a complete wholesale journey, and three languages.
A full rebuild that runs in three languages, organised by category and by brand: the structure a German and English store needs.
View the case study
The full Shopify development cycle for a K-beauty brand: a custom theme, guided shopping tools and a loyalty experience.
A custom theme with guided shopping and loyalty: a brand store designed for the brand rather than assembled from a template.
View the case study
A custom booking platform with a bespoke admin panel, live availability and calendar sync across Airbnb, VRBO and Booking.com.
Custom software that keeps three booking platforms in step: the engineering an ERP and e-invoicing connection depends on.
View the case study
What our clients say
3
Clutch reviews
5.0
Average rating
★★★★★
“Their Shopify expertise, attention to detail, and proactive approach really set them apart.”
★★★★★
“They are extremely reliable, consistently delivering high-quality work.”
★★★★★
“They combined strong technical expertise with clear communication, attention to detail, and a very supportive approach.”
Our published starting prices, shown in euros. Projects with several markets or systems are scoped after a discovery review.
Fixed scope
A new store, a redesign or a rebuild, delivered to an agreed scope.
from EUR 5,000
Monthly plan
A retained team working to a rolling plan, with agreed hours each month.
from EUR 1,000 a month
Flexible
Hours to use on one project or several smaller ones.
from EUR 1,400
Converted from our Canadian-dollar prices using the Bank of Canada EUR/CAD rate of 1.6086 on September 21, 2026. Your written quote confirms the final amount. See what each package includes (prices there are in Canadian dollars).
Our team works from Markham, Ontario. Toronto mornings are German afternoons, so reviews and demos happen in that overlap, and decisions are shared in writing between calls.
We review your store, systems, data and goals, and agree in writing what the project must achieve before anything is designed.
Store structure, markets, integrations and data flows are mapped and signed off, so design and development build on decisions rather than assumptions.
The templates that carry your revenue are designed in Figma for desktop and mobile, and approved before development begins.
Theme, apps and integrations are developed on a staging copy of your store, which you review as the work progresses.
Data migration, redirects and quality checks come before a monitored go-live, planned around your trading calendar.
After launch, the same team continues on an ongoing plan: improvements, new features and support.
Toronto · Eastern Time
08:00–10:00
Berlin · UTC+1, +2 in summer
14:00–16:00
Germany and Toronto share a Monday-to-Friday week, and both change their clocks, so the six-hour gap holds for most of the year.
We would rather tell you now than halfway through a project. This is where we are, and are not, the right partner.
Yes, for stores based in Germany: cards, Apple Pay, Google Pay, Shop Pay and Klarna. PayPal is connected as its own integration, and SEPA Direct Debit is not offered through Shopify Payments.
Yes, with the right hand-over. E-invoices in XRechnung or ZUGFeRD format are produced by your ERP, accounting software or an e-invoicing app from the order data in Shopify, so we design that hand-over, with everything the invoice needs, as part of the build. The rules cover sales between businesses established in Germany, not sales to consumers.
No. Your legal adviser or a legal-text service provides the Impressum, terms, withdrawal and privacy texts. We build them into the store, keep them linked where they must appear, and set the checkout wording they call for.
Binevi expanded into the German market in 2019, before we focused on Shopify in 2021. Our Shopify work is run from Canada, and on a call we will walk you through the projects most relevant to yours.
Tell us about your store, the markets you sell to and what has to change.
Prefer to talk first? Book a 30-minute call.
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