Context
They came to us with a clear vision: a modern, high-performing digital presence that mirrors the energy and professionalism of their clinics.
Over time, we’ve built a collaborative partnership rooted in trust, strategy, and results — evolving their web presence to support both clinic growth and digital advertising.
- Custom Laravel website development
- Mobile-first responsive architecture
- Dynamic location-based service content
- Advanced page speed optimization
- Clean UX focused on conversions
- Google & Meta Ads tracking integration
Custom Laravel Website Build
Ground Up Chiropractic needed a fast, scalable website that mirrors the quality of their hands-on care — and could support future growth across multiple clinic locations.
Our team built a custom Laravel application from the ground up, giving them full flexibility to manage services, SEO + AIO content, and marketing assets with ease.
The site was optimized for local discovery and bookings, with strong integration between Google/Meta Ads and analytics to support performance-driven campaigns.
Every detail — from fast load speeds to clean content hierarchy — was designed to help visitors take action and build trust with the Ground Up brand.
Integrated Booking with JaneApp
Creating access to care begins with a seamless booking experience. For Ground Up Chiropractic, that meant more than just linking to JaneApp — it meant embedding trust, clarity, and simplicity into every interaction.
We engineered a clean, integrated flow between their custom Laravel site and JaneApp — surfacing the right services at the right time, personalized by location, and optimized for speed.
Whether a visitor is exploring shockwave therapy or rehab programming, they’re never more than one clear click away from securing an appointment.
Campaigns That Convert, Strategies That Scale
Ground Up’s clinics don’t just rely on word of mouth — they compete on precision, clarity, and care. Our marketing strategy had to do the same.
We developed high-performing Google and Meta Ads campaigns that aligned perfectly with their clinic locations, audience intent, and services like chiropractic care, laser therapy, and movement-based rehab.
Using custom Laravel event tracking, we mapped out every step in the user journey — allowing us to continuously optimize the funnel for real-world bookings, not just clicks.
Priority Support
At Binevi, we believe in long-term partnerships — not just project handoffs. With Ground Up, our team continues to provide proactive support, ensuring their Laravel platform evolves with their growing clinic needs.
From rolling out new service areas to optimizing site speed and conversion tracking, we’ve stayed closely involved to help their team stay focused on delivering care — while we handle the tech.
In partners we trust
JaneApp
Klaviyo
What our client said
"They are extremely reliable, consistently delivering high-quality work."
Dr. Dimitar Variyski, Ground Up Chiropractic
Our value added
From strategy to execution, we rapidly delivered a high-performance Laravel site for Ground Up — built to convert, scale, and support their growing patient base.
3x More leads
Driven by improved UX and performance marketing
Rapid development
From kickoff to launch in just weeks
80% Mobile traffic optimized
Lightning-fast and conversion-ready
Full booking visibility
Tracking from ad click to appointment
Ad-integrated analytics
Google & Meta performance looped in
Conversion-first structure
Strategically designed for user action
